Here’s the thing with marketing, google, SEO and all that: It’s always changing. Their perimeters for what is “working” now may be very different from what was working even just a few months ago.
I am no expert in Blogging, Marketing, nor SEO but I know what I know and this article makes complete sense to me.
Therefore, word to the wise; keep up on it and adjust accordingly.
My blogs are usually about useful information. I’m a dorky kinda girl. I love, love, love the whole SEO thing and find it interesting. I follow a few experts who email me practically daily and I learn from them. It usually sparks a few other searches and an occasional online course in SEO and I learn. I make the time for this as it’s important to me to help keep my website climbing that ranking.
Well to be honest I’m a tad lazy. I want clients to come to me. It’s hard to run around finding clients all the time. It’s a lot of wasted time. Time I believe is better spent on the beach collecting shells and watching hunky surfer boys ride some waves. Priorities people.
Shouldn’t we all be doing what we want with our time here on Earth? So…I enjoy learning a complex and ever changing system (I have no idea why, I just do) and I enjoy screwing off at the beach. Oh, and eating tacos, playing with animals and literally smelling flowers. So I do what I do to make all of these things possible each and every day. There are worse things.
Pay particular attention in the website about blog length nowadays. It has changed.
It’s a bit longer than it used to be and this is news to me. So your word count on the blog will be longer. I always put a pic in. Because I’m a very visual person and many others are too. So put a pic or two in your blog. In the recent past it was acceptable and even desirable to have a blog that was between 300-500 words in length. Now it’s more like 800. Ouch, that’s a lot if you ask me but then again I have the attention span of a toddler. Remember you dont need to understand the "why's" about all these little changes, just do them and call it a day. We aren't writing code we don't need to know nor understand everything. We only need to make some small changes to our blogging to keep it relevant to google, bing, and yahoo. Remember, Google is the big dog. So change in accordance to Google.
Also key to this SEO game is relevant and original content and information in your blog. Plus it’s all got to look sorta pretty. Put together well, visually. And a little minimal in my opinion. If your site, including your blog, is all over the place and has more than three colors it can be hard to follow for many people. A page not visually pleasing which makes people think you are not organized. It’s distracting. People have a hard enough time trying to remain focused in 2018, so make it easy and enjoyable for them.
~Font should be easily read.
~Background and color of font should be easily read. No strain for the eyes.
Remember som people get in excess of 10-12 hours screen time in a day. Their eyes may actually hurt from a green front on a purple background. These people will click off your blog in 10 seconds due to a simple error in color. So, keep it simple. Keep it easy to read.
It’s not rocket science but I am always amazed at how unorganized people’s websites can sometimes look. This screams “I’m not successful”.
Put a little effort into a clean minimal website and people will stay on your site longer. They will click onto a second and maybe even a third page. Is this important? You bet your yoga mat it is. Honestly, I could go on and on but the basics of what I am saying have been said a million times over. KISS. Not everyone is a scholar, people’s attention spans are short, and organization always presents itself as professionalism. And you want to look like a professional. Or you will lose a client to someone else who DOES look professional.
Another thing: get back to people in a timely manner.
This is paramount. If someone actually took the time out of their busy day to find you online. They proceeded to read a page or two of your website and decided that you were competent enough in your field to send an email to you so that they could inquire about your services….GET BACK TO THEM! For the love of God, send them an email. I do and it’s gotten me students. How do I know this? Because I ask. And many times their response is “You got back to me right away and I found that very professional”.
Be a professional. Even if I cannot email them with everything they wanted to know at that immediate moment. I tell them that I am “out and about right now but will send them more information when I am back at my desk”. and that’s the truth. I don’t lie. This tiny yet sincere response lets them know they are important to me and I will get back to them. If that second response is going to be over 12-24 hours I tell them that. I feel in business if you cannot get back to someone within 120124 hours, you are not a viable person I really want to do business with. I figure others are as anal as me. For those that don’t care about those things. great, more power to you, and I won’t offend them with my good business ethic at all. But I fugue half the world is as impatient and anal as I am and I certainly could lose their business. I don’t want that. So I do what I do and it works.
Grand plan to take over the world is as follows:
Soon, very soon, I will be doing more videos. That definitely one aspect of social media I need to do better at. My video presence is nonexistent and i’m sure that’s bad. It’s been on the “to do” list for a few years and it’s gonna happen! Stay tunes.
Check out the stats on blogs on the website lsited below. I found it very helpful and informative.
Debbie Krejci E-RYT 500
Yoga Teacher Training Mexico, Costa Rica, 2019
?Yoga Maya Uvita